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Not long after Moore joined Wildstorm, Lee sold the company to DC, forcing him to work with the company he vowed never to work with again.

Through ABC he created The League of Extraordinary Gentlemen, Tom Strong, Promethea and Top Ten. One of the carrots dangled in Moore's face by Lee was the chance to make his own imprint, which he named Americas Best Comics. He left Awesome Comics, and joined Jim Lee's company WildStorm Productions in 1999. Moore stayed there for a few years, but was unhappy because the people he worked for seemed to €œbe less than gentlemen€. He wrote stories for the company's most popular characters, including Spawn and WildC.A.T.S., before joining Image co-founder Rob Liefeld in his own company, Awesome Comics. He worked as an independent for a few years before, in 1993, he made his way back to the mainstream and started writing superhero comics again, this time for Image Comics. Alongside Mad Love, he also began producing material for another independent called Taboo, which published From Hell and with who he began work on Lost Girls, which finally saw print in 2006. After leaving DC, Moore set up an independent comic publishing company, Mad Love, which he initially used to focus on various political causes. But sadly this wasn't the last time he and DC would clash. Moore wasn't a happy man so he left, leaving at least one project unfinished, which I will talk about in a future article. Add to that a dispute over merchandising (Moore and Gibbons never received any money from the Watchmen badge set, which DC defined as a 'promotional item'), and reports that the creators only earned 2% of the overall profits made by the series.

The popularity of the book exploded, leaving quite a cash cow in DC's hands, one that they would never hand over the rights to anyone else. This was the normal way to do business at DC as it was unheard of at that time to produce multiple printings of the same graphic novel. If in one year the characters weren't used, the rights would revert back to Moore and artist Dave Gibbons. Back then, DC had a pretty standard contract for their talent, one that stated DC owned the rights to a comic just as long as they used the characters in some form, usually by printing new edition of a book. So why in 1989 just after the release of his follow up series, V for Vendetta, did Moore leave the company and has been on bad terms with them since? Sadly it's because of that age old problem: money. In the 1980's Alan Moore was one of DC Comics most important writers, crafting immensely interesting and enduring takes on Superman and Batman, reviving the character of Swamp Thing (helping to create the character of John Constantine), and writing what is considered to be the greatest graphic novel of all time, Watchmen.